Some companies are starting to micromanage who sits where in the office—to the level of putting specific workers next to each other and separating people who work in the same department.
Some of these businesses also change up the seating arrangements every few months. The idea is to foster creativity and encourage innovative thinking.
“If I change the [organizational] chart and you stay in the same seat, it doesn’t have very much of an effect,” Ben Waber told the Wall Street Journal. He is chief executive of Sociometric Solutions, a Boston company that uses sensors to analyze communication patterns in the workplace. “If I keep the org chart the same but change where you sit, it is going to massively change everything.”